LØLØ rather ‘Hate U’ then fall back in love during new amazing break up anthem. – Reignland
Need an amazing breakup anthem to get you though? No worries, LOLO has you covered with her new single, ‘Hate U’. Her ability to turn relatable emotions into a dynamic track is unbelievable. Her soft-spoken vocals come full force in the chorus as she really places all her emotions in it with the powerful guitar melodies behind her. This pop-rock track is a classic break up anthem due to it’s intense and emotional atmosphere that she creates.
This is the second single from her upcoming sophomore EP, Permanent Damage, and builds on the success of her most recent single ‘Dead Inside‘, which received an overwhelmingly positive response from fans, and more than half a million streams across platforms. Her most recent single showed a vulnerable side of LØLØ as she spoke of the feeling of emptiness and self-doubt.
On the track LØLØ notes: “Human nature has always got us thinking about things we want, and know we can’t have…why are we like this? There’s nothing worse than trying to ignore those feelings, especially when you’ve fallen for someone you’re not supposed to fall for. We blame it on the universe and shitty timing. We blame late nights and too much alcohol. In the end, we’re just looking for a bandaid—anything to make us feel better about it. In my situation, I wanted to feel something with this person, but love just wasn’t an option, so the only thing left to do was to channel all those feelings into absolutely hating them, and convincing myself that what I was feeling was never love in the first place. Hate U is the anthem for all us sorry suckers that never end up getting what we want.“
According to her press release, LØLØ made her first splash on the pop scene in April of 2018 with the release of her smash debut ‘Yours’ which peaked at #21 at Hot AC radio in Canada. An impressive feat for an artist’s debut, LØLØ was selected as iHeart Radio’s Future Star while the track soared up both radio and streaming charts. She continued momentum through 2019 with the release of Sweater Collection, an EP that dazzled fans and industry alike to accumulate over 12 million streams and earn praise from top tastemaker press such as Ones to Watch, MTV, EARMILK, Popdust, and eTalk. LØLØ has been featured on some of the hottest playlists such as Spotify’s Chill Hits, Hot Hits Canada, Pop All Day, Indie Pop Chillout, Morning Commute and New Music Friday (Canada, US + Worldwide), peaking at #18 on Spotify’s Viral Chart, as well as Apple Music’s A-List Pop, Teen Pop Hits, Friday Feeling and Pop Replay, and Amazon Music’s Girl Squad and Introducing, to name a few.